B.E.N is the 1st global network for brand integration founded in 1989 by Bill Gates
Selling point: gives reach into platforms that are impenetrable to traditional ad sales models by placing companies’ products in shows and movies.
In 2016, B.E.N had over 6,000 placements in shows alone. They work with rights holders to get access to copyrighted content for campaigns.
Netflix’s stunning disclosure that it lost 200,000 subscribers in the first quarter of 2022 and expects to lose 2 million has set the industry on edge - not because Netflix is a barometer of entertainment-sector health, but because it is furthest along the path that its rivals - Apple T.V. to Disney to Warner Bros - are all treading.
Dunkin Donuts featued in Netflix's original Orange is the New Black
Ads appeared throughout shows in 2016 and sparked a ton of backlash from viewers
No more ads as of today except pre-roll trailers before shows/movies promoting Amazon original content
Almost all Amazon shows have at least 1 product placement (exception include period content)
Amazon Prime Preroll Ads
X-Ray is available for all Amazon Studios original content. For acquired content, only those that are popular have X-Ray available.
X-ray is powered by IMDb who were bought by Amazon back in 1998.
Amazon Prime Video X-ray
Their A.I. can automatically overlay product placements on streaming video content. Potential billion dollar revenue generator within 5 years.
Accenture aims to land deals with original content creators like Netflix and Amazon while casting a wide net to even YouTube vloggers. This may lead to new business models for companies like Netflix.
As of today, Accenture Interactive has filed 4 patents and created a prototype; they debuted it at Cannes Lion Festival of Creativity. They have not yet tested it with brands or publishers due to the discussion over appraisal of the technology.
Accenture Interactive presenting their new A.I. technology
Offers APIs to detect objects and scenes, recognize and analyze faces, compare faces, and search for similar faces in a collection of faces
Currently supports JPEG and PNG image formats and file sizes up to 15MB when passed as an S3 object and up to 5MB when submitted as an image byte array
API analyzes an image and assigns labels based on its visual content using DetectLabels API. The API lets users identify thousands of objects, scenes, and concepts and returns a confidence score for each label. Only the first 10 labels above 70% confidence are reported for each service
Rekognition does not yet natively support videos and animated images but the Amazon Elastic Transcoder can be used to process video files and extract images and thumbnails for processing
The transcoder creates video thumbnails in .png format for every second of input video. These thumbnails are then processed and analyzed
Since video analysis is only possible through Amazon Web Services' transcoder and not a native function of Rekognition, video analysis is limited. There is no object tracking or video search available.
Their API analyzes a video and predicts what’s inside of it
Users can run Predict on their video using a number of Public Models (Apparel, Food, General, NSFW, Travel, and Wedding)
API analyzes and processes inputs at a rate of 1 frame per second, which means a list of predicted results will be given for every second of the video
1 frame of video is equal to 1 operation, therefore a 2 minute video would be 120 frames
Currently supports videos up to 80MB in size or 10 minutes in length if uploaded through URL, and videos up to 10MB in size if uploaded through video bites (base 64)
Clarifai video analysis interface
This API allows videos to be searchable by extracting metadata. It annotates videos stored in Google Cloud Storage and helps the user identify key nouns entities in their video and when they occur.
Media companies can build their media catalogs or manage crowd-sourced content using this technology. Companies can also integrate this API into their video management software.
Google Cloud's video analysis with label and scene change detection
